ARCADE

ADVERTISER
SPEC SHEET
Please include a filled out copy of this sheet with your ad.

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Final artwork should be sent to:

U.S. MAIL
Erin Kendig
ARCADE
1201 Alaskan Way
Suite 200, Pier 56
Seattle, WA 98101-2913

COURIER DELIVERY
Erin Kendig
ARCADE
1201 Alaskan Way
Suite 200, Pier 56
Seattle, WA 98101-2913

206 971 5591 . voice
206 623 7005 . fax

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	ARTWORK SUBMISSION GUIDELINES SIZE RESTRICTIONS 1/4 Page 4.667” wide x 6.9” tall 1/2 Page A- 4.667” wide x 14” tall 1/2 Page B- 9.5” wide x 6.9” tall Full Page- 10.5” wide x 15” tall (include .25” bleed)

	PLATFORMS ARCADE supports Macintosh SOFTWARE Freehand 9 QuarkXpress 5 or 6 InDesign (saved as EPS) Illustrator 9

	FONTS All fonts should be converted to outlines/paths (preferred). If not, Macintosh fonts must be included with the file. Fonts must be Postscript Type 1; include both the screen and the Postscript font with your layout. Do not use True Type or MM Fonts. Do not use font styling options in Quark or other publishing programs (i.e., auto-italic, auto-bold, etc.) Images IMAGES All images must be included as a black and white TIF or EPS. Image scans should be precisely 200 dpi and saved as grayscale tiffs. Line art scans should be 1200 dpi (or your highest setting if 1200 dpi is unavailable) and saved as line art or bitmap tiffs. Scale all scans in Photoshop or your scanning software; images should be placed in your layout program at 100%. BORDERS All 1/4 page and 1/2 page ads should include a 1 point black border unless the background of the ad is either black or the PMS color. COLORS There are 3 options for color: Black only PMS only Black and PMS Ads may include black and/or the PMS color of the issue (chosen by ARCADE). Please confer with us for the proper PMS prior to designing your ad.

	AD SUBMISSION Ads should be submitted on a Macintosh compatible CD-Romand come with a printed composite proof and printed separations (if using black + PMS). i ADDITIONAL SPECIFICATIONS All text must appear no closer than .375 inches to the edge of the advertisement. Only full-page ads may bleed. Bleeds must be set to .25-inch on all relevant sides. Halftone screens should be set at 85 lines per inch. Space must be reserved with the advertising manager, Erin Kendig, call for submission deadlines (206) 971-5591 or e-mail, erink@arcadejournal.com. ARCADE reserves the right to refuse ads on legal or moral grounds. Any liability based on content of ad is the responsibility to the advertiser.